24tv.ua is a news website. This means, first of all, large data sets - visual and textual. The cooperation between Luxnet and 24tv.ua started when the latter was not yet among the top 20 best websites in Ukraine. But today 24tv.ua is one of the best websites in the country thanks to the automation of processes, optimization of editor's work and a comprehensive approach.
- to improve UX/UI on the existing website and to help place it among top 3 news website in Ukraine;
- to improve automation process between TV newsrooms system and the website;
- to simplify the process for news editors and other stuff;
- to build ecosystem between the website, the mobile app, apple tv, SmartTV apps and minimize support cost.
Solving the business challenges has caused user growth and consequently allowed to increase revenue. Work optimization has helped the editorial staff to grow faster (the number of people) and to scale processes.
Website optimization has made it easier for journalists and editors to make the website more user-friendly.
To sum up, the average number of visitors to the website per month is 35 million people including 13 million unique users. The website increases its capacity and that requires powerful but easy-to-implement technical solutions. 24tv.ua is convergent platform bringing together news from subsites, partners, and, first of all, from the 24 news television channel.
Read more in our blog: https://luxnet.io/blog/technical-solutions-for-websites
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