In order to vote in the poll, the results of which are displayed in real-time, the user must install the application, subscribe to the show and then vote. Collected results are automatically displayed on the screen. For talk shows, this is a simple and not expensive integration based on proven open-source solutions. Instead, the platform engages users and turns them from passive viewers into active participants. This task is especially relevant and important in the context of the negative dynamics of the number of viewers. And with second-screen applications, television becomes truly interactive.
- involvement of the target users, the involvement of the audience in general;
- adding viewers to interact with the show in real-time;
- conducting marketing campaigns with a loyal audience;
- creation of a platform for further development of marketing interaction;
- the ability to measure the audience's attitude to the product in real-time;
- analysis of the number of interactive users and their voices, the statistics creation.
The use of the second screen supports social television and generates online conversation around certain content, that is, converts the use of the TV into an interactive dialogue with the media. This platform is a ready-to-launch system that can be integrated and easily configured for any kind of interactive TV show. The app allows access to a variety of entertainment content or TV shows. Viewers can also use the service to find their favorite shows or events, discuss them on social media, or express and respond quickly to recent events. The platform's dedicated modules allow visitors to chat all day long through chats, votings, polls and other features.
It is notorious that the integration of technology into the life of the company is a great advantage that influences the achievement of success, an increase in profits and, what is more, customer satisfaction. Taking into consideration this sort of demand, many entrepreneurs have thought about setting up a tech company.
Usability testing is a research that is conducted to study the usability of a web page, user interface or device for its further mass use. In other words, the main goal of usability testing is a preliminary check of the product to see if it is easy, simple and convenient to use for the average user.
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