Smart TV App

The application where traditional video content is combined with the functionalities provided by the Internet. In addition to the standard functions of TVs and set-top boxes, Smart TV devices can also provide interactive media, Internet TV, OTT services and streaming multimedia products. 

Business challenges

When creating these applications, we set a goal - to make a high-quality multimedia application that will benefit the company, but at the same time will be convenient and, most importantly, useful for the user.
Our main challenges during development can be described as follows: 

  • to reach a large target audience that no longer wants to watch "just TV";
  • to create a high-quality multimedia platform on Smart TV;
  • to provide the possibility to receive content in HD since traditional analogue television cannot do it technically;
  • to choose the functions, from a number of those offered by the media, to make the service interesting and convenient for the customer to use;
  • to make the application interactive - that is, the one that captures the user's attention with its design and functions;
  • to choose a range of functionalities that will be convenient, simple, but at the same time relevant to the user.
     
About the project
In 2011, the Luxnet company became the first player in the Ukrainian market of Smart TV.

 

We have created applications for news television channels and sites that allow users to access their favourite media quickly and easily. Nowadays, we develop applications for Samsung, LG, Android and Apple Smart TV.

Smart TV is not just "a smart TV"; it is something a good deal more - an exquisite tool for direct interaction with the user and additional access channel to the customer. Its functions allow you to watch and record your favourite series on electronic media, "wander" on the Internet, shop, play games and communicate on social networks. Smart TV for business is a useful tool that enables reaching your target audience and representing various services in one application. Smart TV affords a perfect opportunity to interact with the user - the company can understand what kind of content the customers like.

We have created an application for a news TV channel. It affords access to videos and reports, gives the possibility to watch in real-time or search for your favourite programs in the archive. These functions are integrated into one application, which has become the first of such a type in Ukraine. Another example of our product is an application for a football site. It provides live reports, news, standings and online streams.

The Smart TV app is a solution that benefits both your business and the user by adding one more channel of communication. The company can offer its services on another platform, expand the audience and create a multimedia product. Simultaneously, the customer receives television with several additional features that facilitate, improve and make the viewing process more convenient.

Results
The Smart TV app is a solution that benefits both your business and the user by adding one more channel of communication.
 

The company can offer its services on another platform, expand the audience and create a multimedia product. Simultaneously, the customer receives television with several additional features that facilitate, improve and make the viewing process more convenient. So the benefits are:

  • the way to extend the possibilities to reach the target audience;
  • users' interest in interactive media materials and the possibility to view them at any time in HD quality;
  • the opportunity to combine visual and text streams in real-time with an archive of multimedia information;
  • access to another platform that increases brand awareness of the company.
Case studies
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Contact us
OLEG FEDORYSHYN,
CEO Luxnet

Our company has been delivering commercially successful products for nearly a decade. We are aware of the importance not only of creating but of launching a successful product. Also, we understand the complexities during the process of its growth and are always here to provide support. Our strengths are tech solutions for media businesses, video live streaming and enterprise solutions. We appreciate honesty and professionalism, you can make sure of that!

OLEG FEDORYSHYN, CEO Luxnet