It is obvious that users prefer attractive and easy-to-use websites and mobile apps created according to design patterns familiar to them. Our experts take into account users' needs and expectations to create an effective design, so we guarantee that your software product will immediately attract the attention of your potential customers.
We practice an individual approach to our clients taking into consideration their wishes. At the same time, we develop a product design according to a well-defined scheme allowing us to make optimal decisions.
Our team ensures that your software product will look 100% the same as on the previously approved prototype and will work reliably and smoothly on any platform.
At the final stage of the design process, we create a style guide and refine visual and technical details of a product allowing the user interface to function smoothly and be attractive to users.
We use state-of-the-art tools for designing your software: Sketch, Illustrator, inVision, Photoshop, Zeplin, Balsamiq Mockups and Figma.
At the first step of developing a design solution we thoroughly study your company's business goals, conduct market research, analyze competitors' offers, as well as determine the target audience of the software. We define the general characteristics of a software product and outline the tasks our team faces.
Our main priority is to create a unique, intuitive and user-friendly design so that our customers can easily achieve their business goals. For this purpose, our experts together with a customer determine the main features of a software solution and its functionality.
Then we start creating information architecture of a project and a customer journey map allowing us to foresee difficulties a user of a future product may encounter and overcome them during the design development phase.
After that, we move on to the Wireframing and Visual design stages during which we develop mood boards in different styles and demonstrate them to a client.
At the next stage the design process, our experts create a high-quality prototype and mockup based on a mood board chosen by a client. We develop both low fidelity prototypes representing only a navigation concept of a product and high fidelity prototypes, that is, a prototype showing all the features of the software. All our prototypes are clickable which helps our clients not only get acquainted with the design of a software product, but also test its usability.
After a prototype is approved by a customer, we prepare project specifications for our developers.
UX research methodology is not an easy field. Everything is interconnected here: science, marketing, experience, emotions and not just that. Formally, this is target-oriented and detailed user research: the analysis of everything he/she does, aims at, as well as what can repel him/her.
Every dream, strategy or need has visualization. Imagine that you have planned to buy a new phone. Obviously, you will want to have a look at the desired model. You will probably search the Internet or visit the store beforehand. Another case: you are unlikely to buy tomatoes on the market "blindly". Most likely, you will want to look at them with at least one eye, maybe touch the elastic surface of the red-ripe vegetable.
Our company has been delivering commercially successful products for nearly a decade. We are aware of the importance not only of creating but of launching a successful product. Also, we understand the complexities during the process of its growth and are always here to provide support. Our strengths are tech solutions for media businesses, video live streaming and enterprise solutions. We appreciate honesty and professionalism, you can make sure of that!